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New products
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Creative haberdashery
Creative haberdashery
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Sewing patterns
Sewing patterns
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Fabrics & interfacing
Fabrics & interfacing
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Sewing machines & overlockers
Overlockers, sewing machines
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Embroidery & needlepoint
Embroidery & needlepoint
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Patchwork & quilting
Patchwork Quilting
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Magnifying lamps
Magnifying lamps
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Creative hobbies
Creative hobbies
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Storage boxes
Storage boxes
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Knitting & crochet
Knitting & crochet
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Books & kits
Creative books
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Laundry care
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Deals
Je suis des motifs
I AM is a subtle blend of expertise: the art of sewing for millennia and the foresight of upcoming trends. The fusion of a past world and a world in the making to offer the present the power to create a clothing identity in its own image.
We create sewing patterns to democratize the knowledge of sewing. We draw inspiration from the world around us, from art, music, cinema, dance, sciences, travel... It is important for us to provide our customers with the best of trends and design. That's why we invite textile creators, stylists, and artists to collaborate with us on the collections.
We work like a fashion house, with inspiration boards and a theme from which a story is born. The life of each garment begins with a toile on a mannequin, and under the stylist's guidance, the creations take shape. Pin by pin, the garment is gently constructed.